Store Manager

Job Role

Job Purpose

To ensure the effective day-to-day operations of the store, driving sales to meet and exceed targets. To lead a team in an environment where everything we do is for our customer.

Responsibilities Customer

• Put the customer first and act as a role model
• Ensure high standards of customer service are maintained at all times
• Coach and develop the team to approach customer and con-vert the sale
• Know your market customer type and drive customer loyalty
• Understand the key trends and identify customers’ needs
• Reward and recognise great service at every opportunity
• Drive ATV and conversion to achieve company targets Sales, Profit and Cost
• Influence and control all store KPIs, budgets, wage costs and expenses
• Highlight & feedback commercial opportunities to Line Man- ager
• Look at driving LFL and maximising profit at every oppor- tunity
• Ensure store teams achieve their stock loss targets and man- age write offs to Company guidelines
• Take appropriate action to improve sales performance of store & individual
• Accountable and responsible for administration policies and procedures e.g. cash handling, stocktake, security
• Accountable and responsible for all Health & Safety proce- dures
• 100% compliance to store standards
• Complete all daily paperwork including wall planner, score- cards and performance trackers
• Run the floor ensuring operational and sales standards are maintained

Visual Merchandising

• Keep updated with our product and key fashion trends and what’s happening on the high street
• Network with you competitors or centre, to drive commer- cial opportunities
• Actively promote the brand by wearing the product
• Set a high benchmark on all retail standards and strive to be the first choice for fashion value in their town or centre
• Ensure compliance to the Company’s visual guidelines and deliver consistently in your store
• Regularly review windows, store environment and layout for customer shop-ability
• Manage daily replenishment, option & size checks and taking appropriate action where needed
• Effectively plan and ensure promotions & window schemes are actioned in line with Company guidelines People
• Ensure positive and constructive feedback is given to the team to drive improved performance
• Reward and recognise top performance
• Recruit the best people to deliver on customer service and convert sales
• Carry out an effective induction, coach on non-negotiables and performance review
• Train and develop staff in selling techniques and general du-ties i.e. cash handling, customer service, house keeping
• Ensure the team achieve the required standard of conduct and job performanceSkills & Experience
• Sales focused with keen understanding of what great retail standards look like
• Shop floor based 90% of the time
• Maintain integrity at all times
• Commercial, results driven, understands KPIs and how to drive the
• Has the ability to act and operate on their own initiative
• Has effective communication, time management, planning and organisational skills
• Self-awareness and self-developmentKey Performance Indicators

  Responsible for achieving store sales target

• Ensure the 5 non-negotiable standards are implemented
• Manage stock levels and make key decisions about stock control
• LFL growth
• Stock Loss in line with target